L'Oreal Styling Mousse "I'm Worth It" Big Hair Print Ad 1985 1980s (2pgs)
L'Oréal sells value through confidence in this two-page 1985 spread, as a poised woman with a high, tousled crop tells readers that her styling mousse costs a bit more but is worth it. The copy promises hold with softness and fullness without a stiff, sticky feel. Tall, spiky volume shows exactly what the formula is meant to deliver, and it captures the big hair mood of the 1980s. The spread was carefully removed from a magazine and the image may not line up exact.
- Slogan "I'm worth it" puts self-worth at the center of the pitch
- Mousse can pictured with a stylized hair-sketch label
- Vertical brand lettering runs down the right-hand page
- Measures approximately: 8" x 11" (each page)
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