This 1988 L'Oréal ad frames a model's big, tousled blonde hair against a moody grey backdrop on one page, then lets soft, spaced-out copy about "the Preference difference" build toward the brand's famous "I'm worth it" tagline on the facing page. The dramatic lighting and pearl-and-diamond earrings give the haircolor launch a confident, high-glamour finish.

• This two-page spread was carefully removed from a magazine as a two-page spread; the image may not line up exact
• Big, wind-tossed blonde hair styled in loose, voluminous waves
• Pearl drop earrings and a shimmering metallic jacket add polish to the shot
• L'Oréal Preference permanent creme-in haircolor box shown in the corner inset
• Iconic "I'm worth it" tagline closes out the ad's spaced, poetic copy
• Measure approximately 8 x 11 inches per page