L'Oreal Colour Riche Lipstick Linda Evangelista Print Ad 2009 2000s (2pgs)

L'Oreal Paris puts model Linda Evangelista's bold red lips and short blonde hair front and center to introduce the first lipstick with anti-aging serum. The 2009 two-page spread was carefully removed from a magazine, and the image may not line up exact across the center gap. The second page showcases a row of gleaming lipsticks in a spectrum of shades, with before-and-after lip comparisons promising improved fullness and definition. It targets women who want lipstick to do double duty, a smart pitch that suited the late-2000s boom in beauty products with skincare claims.

• A pull quote credited to the model praises younger-looking lips plus rich color in one
• Claims include filling surface lip lines and creating fuller, smoother lips
• A row of lipsticks and a close-up applicator show off shades for beauty-ad collectors
• Measures approximately: 8" x 11" (each page)