L'Oréal Colour Riche Lipcolour Actress Penelope Cruz Print Ad 2009 2000s (2pgs)

L'Oréal wants lipstick to feel like a luxurious serum treatment, and this two-page 2009 ad pairs actress Penelope Cruz with its new Colour Riche line. A close-up of her glossy lips and curls sits beside a giant rose-pink lipstick and a dropper of serum. Her quote, "My new lipcolour is richer, truer, creamier than ever. And we're all worth it." carries the pitch, and the celebrity-endorsement format is pure 2000s beauty advertising.

• Row of tubes in many shades lines the bottom of the right page
• Claims the first serum-infused formula for depth, moisture and smoothness
• Gold-and-plum palette gives a glamorous beauty-counter mood
• Two-page spread carefully removed from a magazine; the image may not line up exact
• Measures approximately: 8" x 11" (each page)