L'Oreal Colour Riche Eva Longoria Star Secrets Lipcolour Print Ad 2007 2000s
L'Oreal wants lipstick to feel like a secret crush, and this 2007 Colour Riche ad lets actress Eva Longoria confess hers. In a quote she calls the coppery Caramel shade rich, dreamy and tempting, and a gold-signed tube rests across the bottom of the page. Seven shades are said to reveal seven personalities in the Star Secrets collection. It is glossy mid-2000s celebrity beauty marketing, when a famous face on a deep, dark layout meant instant glamour.
- Closes with the tagline "Because you're worth it" under her words
- Asks readers which color they will fall for, turning shopping into a game
- Fine print gives number 836 and a website for finding more tints
- Measures approximately: 8" x 11"
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