Lore Clothing Mind-Altering Terror Horror Comic Print Ad 2008 2000s

Lore Clothing dresses its ad as a horror comic cover, complete with dripping slime lettering, a starburst of red lightning and a screaming heroine whose face is clutched by skeleton hands. The cover blurbs promise "Mind-Altering Terror... Trapped Inside the World of Fear" and close with a pun, "Enjoy the Grimm Reapercussions..." The pitch is tongue-in-cheek fright for people who wear their fandom, drawn from the pulp-horror style that fueled 2000s lowbrow streetwear. This 2008 page comes from an urban magazine and brings plenty of that edgy flair.

• Bubble-letter title in blood-red and slime-green sits above the wide-eyed figure
• Plunging neckline and curvy comic-book styling add a cheeky pin-up touch
• Unites fans of scary comics, skull graphics and independent apparel labels
• Measures approximately: 8" x 11"