Lee Canvas Casuals "Never Seen Lee Before" Print Ad 1985 1980s

Lee shows off a fresh side of its image in 1985 with a sunny sidewalk snapshot, as two friends hug while a photographer catches the moment on a Polaroid-style instant camera. The headline calls the new look "casual, like you've never seen Lee before," telling teens that the old denim brand now offers easy, mix-and-match pieces. Canvas separates, stonewash denim and sweatshirt layers are all pitched as effortless ways to put a look together. The pink laces, loose ties and slouchy fits are pure mid-80s youth style.

• Slanted banner text adds a bold graphic punch to the photo
• Offers juniors, misses and girls sizes according to the fine print
• Brand slogan "The brand that fits" printed beside the logo
• Measures approximately: 8" x 11"