This 1988 Lagerfeld cologne ad centers a sleek rectangular bottle on a wet, mirror-still beach at dusk, its warm amber glow reflected perfectly in the sand below a moody, cloud-streaked sky. The stark composition and bold "Power begets power" headline give the men's fragrance a confident, high-fashion edge.

• Rectangular Lagerfeld cologne bottle mirrored perfectly in wet beach sand
• Warm amber liquid glows against a cool blue-grey dusk sky
• Photography credited to Guy Bourdin in the fine print
• Filene's retailer name anchors the ad's late-80s department store reach
• A striking pick for any 1980s men's fragrance advertising collection
• Measure approximately 8 x 11 inches