Lacoste "un peu d'air sur terre" Striding Chic Legs Fashion Print Ad 2007 2000s

Lacoste imagines a woman who is almost floating, walking so lightly that the tagline "un peu d'air sur terre" (a little air on earth) feels literal. Dressed in a black polo-style dress with striped sleeves, shades and sleek tights, she strides across a pale, airy field that turns the whole page into daydream white space. A red wedge in the corner gives the logo a pop of the brand's sport heritage. The elongated legs and urban-athletic chic place it squarely in 2007 and the 2000s.

• Crocodile logo and a printed list of boutiques plus a department-store partner make the sales pitch
• Mini belt bag and ballet flats show the casual-luxury accessories of the moment
• French slogan lends it an international flavor beloved by fashion and language collectors
• Measures approximately: 8" x 11"