Lacoste Crocodiles Polo Pantanal Brazil Clever Print Ad 2009 2000s (2pgs)

Lacoste tells a clever story, showing real crocodiles gathering on a muddy Pantanal bank on the left page and the same shapes forming a croc emblem on a white polo on the right. The 2009 two-page spread was carefully removed from a magazine, and the image may not line up exact across the center gap. A polo created with Estudio Campana swaps the usual logo for a cluster of crocodiles, making fashion and nature the pitch. It speaks to collectors who enjoy witty concepts and shoppers who want a polo with a story, a smart idea in late-2000s marketing.

• Captions place the crocodiles in the Pantanal region of Brazil and the studio in Sao Paulo
• Soft white backgrounds and tiny reptile shapes give an elegant, minimalist page
• A fun conversation starter for collectors of witty concept ads and animal imagery
• Measures approximately: 8" x 11" (each page)