Kent Golden Lights Cigarettes "New Gold Box" Rugged Man Print Ad 1985 1980s
Kent launches its deluxe box in 1985 with a close-up of a sun-bronzed, bare-chested player leaning against a tennis racquet with a cigarette in his lips. The headline "New Gold Box" is huge, but the real pitch is lifestyle, linking the brand to sporty confidence and a sense of earned leisure. The curly hair, open collar behind him and tanned skin are very 1980s. Collectors of tobacco advertising and fans of the rugged-man look will find plenty to like.
- Hard pack shown in a golden deluxe style with a 100s label
- Government warning box printed at the upper right
- Warm sports-club photography stands out in a display sleeve
- Measures approximately: 8" x 11"
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