Kenneth Cole Reaction Men's Cologne Effortless Cool Look Print Ad 2007 2000s

Kenneth Cole wants a men's fragrance to feel like an easy, magnetic presence, and this 2007 Reaction ad finds it in a tousled model who stands out from a blurred city crowd. His shirt hangs open at the collar with the bottle floating over his chest, and the whole look reads relaxed, urban and a little rebellious. The slogan urges readers to "Get Reaction." It is classic late-2000s men's grooming marketing aimed at a young, creative audience. This listing is for the original paper ad only, not the fragrance itself.

• Department store logo at the upper left shows where shoppers could find it
• Shoulder-length waves and light stubble give an easygoing edge
• A green-gold swirl of faces adds a cinematic, big-city backdrop
• Measures approximately: 8" x 11"