Keep A Child Alive Iman "A Dollar A Day Saves A Life" Print Ad 2007 2000s
Supermodel Iman lends her face and her name to Keep a Child Alive, turning high-fashion glamour into a call to action. Her sculpted high ponytail, smoky eyes and penny earring make the headline "A dollar a day saves a life" tangible, as if every cent counts. The copy invites readers and companies to help children in Africa and India get vital AIDS drugs. As a 2007 cause ad, it shows how celebrity activism shaped the magazine pages of the 2000s.
- A coin dangling from her ear is the visual shorthand for the donation pitch
- Chocolate tank top and soft white backdrop keep all attention on the message
- Appeals to collectors of runway icons, charity campaigns and giving-back history
- Measures approximately: 8" x 11"
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