A 1977 Jovan ad for Musk Oil Perfume, "It releases the animal instinct," shown in warm, low-lit tones with a man's hand resting intimately on a woman's bare knee. The close, tactile framing leans fully into the fragrance's sensual positioning.

• Man's hand shown resting on a woman's bare knee in close, warm lighting
• Jovan Musk Oil bottle and box pictured with its gold-capped applicator
• Copy references Cleopatra, Helen of Troy, and Pompadour as musk devotees
• Available in perfume, cologne spray mist, dusting powder, and bath oil
• "The only Musk oil dedicated to the proposition" tagline closes the page
• Measure approximately 8 x 11 inches