Joe Boxer "2:19 SAT All in a Day's Work" Humor Print Ad 1998 1990s (2pgs)
Joe Boxer brings its irreverent humor to this 1998 spread, using a "2:19 SAT" timestamp and the line "All in a day's work" to hint at a wild night out. The pitch is fun, rebellious underwear for people who do not take life too seriously. It reflects the 1990s Gen X love of cheeky, ironic advertising. Pop culture collectors will smile at the humor. This two-page spread was carefully removed from a magazine, so the image may not line up exact.
- Cheeky timestamp adds a story to the image
- Speaks to young, playful shoppers
- Fun for dorm, bar or pop culture displays
- Measures approximately: 8" x 11" (each page)
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