This 1987 Jif ad uses a minimalist single shelled peanut floating on a plain background with the witty line 'Jif's only competition for peanut taste,' a stripped-down, confident approach to selling the brand's fresh-roasted flavor claim.

• Minimalist composition centers on a single shelled peanut, nothing else
• Plenty of plain negative space gives the ad a bold, confident feel
• Witty headline positions an actual peanut as Jif's only real competitor
• Small Jif jar pictured discreetly in the bottom corner
• A clever pick for peanut butter or minimalist 1980s ad design collectors
• Measure approximately 8 x 11 inches