Jhirmack E.F.A. Victoria Principal "Isn't It Obvious?" Hair Print Ad 1985 1980s
Actress Victoria Principal lends her famous face to Jhirmack in 1985, posing with a voluminous, feathered bob and a soft pink knit. Her quoted question about why she recommends E.F.A. for permed or color-treated hair gets a confident answer: "Isn't it obvious?" Text explains how the shampoo and conditioner were formulated to keep color from fading and curls soft. Celebrity endorsement and salon expertise were the winning combination for 1980s beauty marketing, and big, bouncy hair like hers defined the decade.
- Signed portrait makes the endorsement feel personal
- Shampoo and conditioner boxes shown in the lower corner
- Claims a blend of natural oils and essential fatty acids
- Measures approximately: 8" x 11"
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