JCPenney "I Heart Ronson" Windswept Field Fall Fashion Print Ad 2009 2000s
JCPenney wants fall style to feel runway-cool yet attainable, sending two blonde models striding through tall autumn grass under a bright sky. Layered knits, a tailored blazer and knee-high socks show how the "I Heart Ronson" collection mixes texture and color. The tagline "Every Day Matters" frames affordability as a lifestyle choice, a smart pitch for the 2009 budget-minded shopper. Dreamy countryside styling feels very of its moment.
- Left margin lists pieces from the collection with their original price points
- Oversized store logo spans the lower half of the page
- A good addition for fans of high-low fashion collaborations
- Measures approximately: 8" x 11"
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