JCPenney I Heart Ronson Rehearsal Room Band Practice Print Ad 2009 2000s
JCPenney wants younger shoppers to believe that fashion-forward style can look like it happened by accident after band practice. Three models hang around a cluttered rehearsal room with an acoustic guitar, a turntable and crates of records, selling the I Heart Ronson collection as effortless indie cool. The thrift-shop mood and layered, vintage-inspired styling read as pure late 2000s, when budget stores chased downtown music-scene credibility. It is a lively 2009 page for collectors of department store fashion and youth culture.
- Wall flyer for a gig at the Blackburnt Cafe adds a believable local-scene touch
- Guitar, vinyl and record player make it a natural fit for a music-lover's display
- Tagline reminds readers that Every Day Matters
- Measures approximately: 8" x 11"
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