JCPenney "I Heart Ronson" Boho Teen Bedroom Hangout Fashion Print Ad 2009 2000s
JCPenney introduces its I Heart Ronson line by selling the fantasy of an impossibly cool older sister's bedroom. Three girls lounge among rumpled lace bedding, scattered vinyl records and a brass trunk, dressed in printed sundresses, denim shorts, red high-tops and combat boots. The grungy-meets-girly mood speaks to teens and twenty-somethings who want designer-style attitude without leaving the mall. It is a 2009 snapshot of the layered, thrift-store-inspired look that ruled late-2000s fashion.
- Carries the tagline "Every Day Matters" beside the giant logo
- Launches a new young-adult collection with a rock-and-roll, flea-market mood
- Muted rosy tones and weathered floorboards give the page a lived-in, cinematic feel
- Measures approximately: 8" x 11"
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