JCPenney Bisou Bisou Rooftop Pool Party Fun Fashion Print Ad 2008 2000s
JCPenney wants department store fashion to feel like a night out, and this 2008 ad drops three laughing friends beside a glowing rooftop pool as water splashes and a man in a suit looks on. Their bright printed halter tops, short shorts and heeled sandals show bare legs and shoulders for a flirty, party-ready mood. The Bisou Bisou line by designer Michele Bohbot is the star, and the headline invites readers to share the limelight.
- Caption lists each outfit with its price, a handy snapshot of 2000s retail
- City skyline lights and sparkling spray make a lively backdrop after dark
- Style, retail and summer-evening advertising fans will enjoy the colorful group shot
- Measures approximately: 8" x 11"
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