JCPenney Bisou Bisou Michele Bohbot Taxi Cab Print Ad 2009 2000s
JCPenney plays up big-city nightlife in this 2009 ad for the Bisou Bisou line, staging three models around a yellow taxi under dark skies dotted with butterflies. A small portrait of designer Michele Bohbot sits in the corner with a short list of featured pieces and prices. The message is that affordable fashion can feel like a night on the town. Bold prints, gold accessories and strappy heels capture the colorful, party-ready mood of late 2000s mall fashion.
- Corner portrait credits designer Michele Bohbot
- Printed price list shows bermuda, tunic and legging items
- Fluttering butterflies add a fairy-tale twist to a gritty city street
- Measures approximately: 8" x 11"
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