A 1977 J&B Rare Scotch ad, "The sign of a rare welcome all over the world," styled as a snow-dusted wooden pub sign with a bell reading "J&B Rare Scotch" above the words "Jingle Bells" in bold holiday lettering.

• Wooden tavern-style sign frames the bottle in a snow-dusted oval window
• J&B Rare Scotch bottle shown beside its illustrated gift-boxed carton
• Holly berries and a golden bell top the sign for a festive holiday touch
• Copy notes Justerini & Brooks was founded in 1749
• 86-proof blended Scotch whisky credited to Paddington Corp., N.Y.
• Measure approximately 8 x 11 inches