Honda CR-V "Crave" Everyday Cravings SUV Print Ad 2009 2000s
Honda sells the CR-V as the answer to everyday cravings, pairing a grid of tempting snapshots with the bold headline "CRAVE." Pancakes, a cupcake, a pedicure, a latte and a cookie each get a time stamp, mapping a day of urges that the SUV can chase down. The pitch is roomy seating for five, a printed 20/27 mpg city/highway figure and an available navigation system, aimed at busy shoppers on the go. It captures lifestyle-first car marketing of 2009, when ads sold feelings before features.
- Six time-stamped photos run from 8:15 AM through 8:15 PM
- Silver-blue EX-L model shown in profile beneath the headline
- Closing line promises "Something new to crave."
- Measures approximately: 8" x 11"
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