Herbal Essences Tousle Me Softly Shampoo Touchable Curls Print Ad 2009 2000s
Herbal Essences celebrates imperfect, touchable curls with a close-up of a woman peeking through a tumble of dark waves, a cocktail ring catching the light. The 2009 Tousle Me Softly collection uses Touch Hold technology and the line "Someone's been doing the herbal" to promise movement without crunch. It targets women who want a messy, effortless look that still lasts. Purple packaging and bold lettering are textbook late-2000s mass-market hair marketing.
- A styling spray and two bottles stand in a lavender flower garden
- Technology callout "Touch Hold" tells readers the formula keeps curls soft
- A fun addition to hair-care and beauty collections
- Measures approximately: 8" x 11"
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