Hellmann's Vs Kraft Free Mayonnaise Brownie Fat Comparison Print Ad 1991 1990s
This 1991 Kraft ad uses a direct head-to-head comparison, spoonfuls of Hellmann's mayonnaise and a fudgy brownie side by side, to introduce new fat-free Kraft Free dressing. Clean product photography against a dark gradient backdrop keeps the visual math easy to follow at a glance.
- Side-by-side jar comparison makes the fat-free claim immediately visual
- Brownie spoonful callout drives home just how much fat is in a serving of Hellmann's
- New Kraft Free label design shown in full, crisp detail
- Bold headline copy spells out the calorie and fat numbers plainly
- A solid pick for vintage grocery, condiment, or comparison-style ad collectors
- Measure approximately 8" x 11"
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