This 1988 print ad for Health & Tennis Corporation of America features award-winning singer and actress Cher in a striking black-and-white close-up, her signature big hair framing an intense gaze as she endorses the fitness chain's message of self-transformation. The bold campaign line "The only thing you can change is yourself, but sometimes that changes everything" pairs with a nationwide list of health clubs including Bally, Holiday Spa, and Jack LaLanne locations.

• Dramatic celebrity portrait showcasing Cher's iconic big hair and statement earrings
• Bold black-and-white studio photography typical of late-80s fitness marketing
• Motivational tagline that captures the era's self-improvement culture
• Lists dozens of gym locations across the U.S., a nice snapshot of 80s health club chains
• A standout piece for any celebrity endorsement or fitness advertising collection
• Measure approximately 8 x 11 inches