Hard Tail Jeans Rock Chic Attitude Made in the USA Print Ad 2004 2000s

Hard Tail sells jeans as downtown attitude, posing a bangs-and-berry-lips brunette with her hands hooked into low-rise denim and her midriff on show. The leather vest and tattoo-style rose tank tell shoppers this is a cool-girl uniform rather than a basic. The boast "Always made in the U.S.A." adds a pride-in-craft angle to the rebel look. Low-rise waists and bare stomachs were everywhere in 2004, and this page is a textbook example.

• Store names scattered across the page form a diagonal shopping map
• Red star in the winged logo is the brand's signature
• Show-through magazine text behind the model adds an arty layered look
• Measures approximately: 8" x 11"