Guess Cowboy Western Romance Saddle Sultry Chemistry Print Ad 1986 1980s

Guess wants its jeans to feel like the start of a romance, and this 1986 black-and-white scene delivers with a tousle-haired blonde tilting her head back as a cowboy leans in close. A coiled lasso and saddle give the pair a ranch backdrop, while the little Guess labels on her shirt and jeans quietly do the selling. The grainy, sepia mood is pure mid-1980s Western chic, all chemistry and no hard sell.

• Half-closed eyes and parted lips set a sultry tone that never needs a headline
• A slim tie and checked collar show how the label dressed women in menswear touches
• Dayton's Hudson's store name is printed along the bottom edge of the page
• Measures approximately: 8.75" x 11"