Grand Marnier Margarita Cocktail Night Out Friends Print Ad 1999 1990s

Grand Marnier wants a night out to feel like a flirty secret among friends, and this 1999 ad stages it as a laughing trio huddled around a tiny table in a candlelit lounge. The black-and-white photo pops against a slab of red, a layout that screams late-90s cocktail culture, when the martini glass and the sleek bar scene were the height of cool. The cheeky copy suggests the liqueur can upgrade an everyday drink. It is a stylish bit of 1990s liquor marketing.

• Recipe at top lists tequila, lime juice and sugar to taste
• Slogan "It changes everything" signs off beside the bottle
• Salt-rimmed glasses and a grinning guy between two women set the mood
• Appeals to bar memorabilia and tavern fans
• Measures approximately: 8" x 11"