This 1983 Fruit of the Loom "Great Looks" ad plays up rugged appeal against a fiery desert sunset, with a bare-chested model draped in a mountain lion pelt to sell the brand's men's underwear line. Grounded in the bold, macho advertising style of the early 1980s, it leans hard into a wild-outdoors fantasy for a wardrobe basic.

• Bold "GRRREAT LOOKS" headline anchors the striking sunset backdrop
• Model shown shirtless with exposed chest and torso, wearing only a blue bikini brief
• Mountain lion pelt draped over the shoulders for a bold outdoorsman look
• Fruit of the Loom branding tied to an expanded range of colors, cuts, and fabrics
• Dramatic desert rock formations complete the rugged Western setting
• Measure approximately 5 x 11 inches