Ford Warriors in Pink Will a T-Shirt Help Cure Breast Cancer Print Ad 2009 2000s

Ford Warriors in Pink asks a disarming question, "Will a T-shirt help cure breast cancer?" and then answers it with a playful scatter of umbrellas, flip-flops, caps, scarves and cheerful models in motion. The 2009 ad explains that all net proceeds from the brand's wear and gear go to a leading breast cancer charity, and that the automaker has dedicated over $100 million to the cause. It speaks to shoppers who like their good deeds stylish and fun. Bright, optimistic cause marketing like this became a staple of late-2000s magazines.

• Sweepstakes details mention a chance to win a 2010 Ford Taurus (offer is printed in the ad, not included)
• A masked Warriors in Pink emblem and a partner seal anchor the lower page
• Collectors of cause marketing and health-awareness ads will appreciate the cheerful approach
• Measures approximately: 8" x 11"