Estée Lauder "Social Butterfly" Spring Makeup Sleek Bob Glam Print Ad 1997 1990s

Estée Lauder's "Social Butterfly" campaign frames a model's face in a glossy, sleek bob against a pale blue background, with frosty-blue eye shadow and a peachy lip that look ready for St. Barts or Monaco. The copy promises to set fashion a-flutter and invites readers to discover the new shades for lips, nails and eyes first at Saks Fifth Avenue. It is a polished 1997 snapshot of the jet-set, spring-collection beauty marketing that dominated 1990s magazines. The sleek haircut and cool palette make the page a time capsule of the era's makeup trends.

• Printed copyright credit runs vertically in the upper left corner
• The pitch stresses new seasonal shades with an early department-store launch
• A straight-on beauty close-up suits collectors of hair and makeup ads
• Measures approximately: 8" x 11"