Estee Lauder Pure Pops Brush-on Color Sunny Glow Cosmetics Print Ad 2004 2000s
Estée Lauder wants lip color to feel like a splash of summer, and this 2004 ad launches Pure Pops with a beaming, sun-warmed close-up and the line "Brush with brilliance." The pitch is jelly-sheer shine applied with a brush, aimed at women who like their makeup quick, glossy and cheerful. Bright floral chiffon framing the smile gives the page a holiday-from-everything mood. It captures how mid-2000s cosmetics sold color as pure fun.
- Three slim tubes pictured in the lower corner show off the brush-tip applicators
- Printed slogan "Defining Beauty" and a web address close out the page
- Fresh, uncluttered layout that suits beauty collectors and vanity displays
- Measures approximately: 8" x 11"
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