Estee Lauder More Than Mascara Closeup Eyes Couple Print Ad 1991 1990s
A soft-focus 1991 Estee Lauder ad zooms in tight on a model's closed eyes and lips as an unseen hand applies dramatic eyeliner, promoting the brand's new "More Than Mascara" moisture-binding formula. The oversized, cropped close-up and warm sepia tones give the page an intimate, almost painterly quality typical of Estee Lauder's understated early-90s beauty campaigns.
- Dramatic oversized close-up crop focuses entirely on eyes and lips
- Soft sepia-toned photography gives the ad a warm, painterly feel
- Promotes the new Moisture-Binding Formula Mascara
- Minimalist white text keeps the focus on the striking visual
- A striking pull for Estee Lauder or artistic beauty-advertising collectors
- Measure approximately 8 x 11 inches
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