A 1977 Houbigant ad for Essence Rare, "We searched until we found the Essence Rare," styling the perfume, cologne spray, and powder bottles as though carved from ice, reflected on a glassy surface beneath a dusky pink sky.

• Three ice-textured glass bottles line up in ascending height
• Full reflection of the bottles mirrors below on a glossy dark surface
• Soft pink and lavender gradient sky fills the background
• Copy describes a fragrance that "starts softly" and "never seems to end"
• Available in perfume, cologne spray, and powder, per the accompanying text
• Measure approximately 8 x 11 inches