Dsquared2 Fierce Edgy Moody Fashion Duo Evening Gowns Print Ad 2009 2000s

Dsquared2 turns a fashion campaign into a dramatic standoff, with two models in sweeping evening gowns and sleek head wraps locked in a push-and-pull pose. The pitch is power and attitude rather than sweetness, aimed at shoppers who want eveningwear that feels a little dangerous. Oversized lettering stretches across the middle of the 2009 page, letting the brand name act as the whole message. The sculpted, studio-lit styling reads as pure late-2000s high fashion, when designers chased cinematic tension over smiles.

• Models strike a tug-of-war pose against a gritty, industrial-looking backdrop
• Metal cuffs and strappy heels add tough accents to the long dresses
• Bare back and bare shoulders showcased in the leather-trimmed halter looks
• Measures approximately: 8" x 11"