Dove Energy Glow "Great for your look" Real Beauty Midriff Print Ad 2007 2000s
Dove stays true to its real-beauty message, photographing a smiling, curly-haired 26-year-old woman in a black bra and briefs against a black backdrop with golden lettering. The headline "good for your skin, GREAT FOR YOUR LOOK" pitches Energy Glow lotion as a way to build a gradual summer glow in one week. Her unretouched grin and bare midriff are the proof of the campaign. It is a defining 2007 ad in the 2000s conversation about body confidence.
- The formula promises 50 percent more moisturizer in an improved blend
- Trio of bottles includes a companion face cream
- Margin sign-off names the brand's ongoing self-esteem initiative
- Measures approximately: 8" x 11"
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