Diet 7UP No Caffeine Straw Vote Coupons Diet Coke Pepsi Tab Print Ad 1983 1980s
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A 1983 Diet 7UP ad built around the "Straw Vote" promotion, inviting readers to taste-test the no-caffeine soda against rival diet colas and mail in a ballot for cash and coupons. Cans of Diet Coke, Diet Pepsi, Tab, and Sugar Free Dr Pepper are lined up as the competition.
- Diet 7UP can shown chilled and beaded with condensation on a countertop
- Rival diet sodas Diet Coke, Diet Pepsi, Tab, and Dr Pepper displayed together
- Full mail-in Straw Vote ballot and store coupon printed at the bottom
- Up to $1.25 in cash and coupons offered for participating in the vote
- "No Caffeine. Never had it. Never will." messaging featured prominently
- Measure approximately 8 x 11 inches
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