A 1977 Desitin Skin Care ad, "Your dry skin needs a little something extra," laid out as a grid of close-up problem-area photos: chapped hands, rough elbows, chafed knees, and cracked heels, each paired with the medicated lotion's targeted claim.

• Close-up grid shows hands, elbows, knees, and heels in need of care
• Desitin Skin Care medicated hand lotion pictured in two fresh scents
• Copy promises extra softness, richness, and soothing for each trouble spot
• Fast-absorbing, non-greasy formula highlighted as the key selling point
• Clean Baby Fresh Scent variant shown alongside the original formula
• Measure approximately 8 x 11 inches