Del Monte Fruit Mix "Energy Crisis Ended" Snack Packs Print Ad 1985 1980s

Del Monte grabs attention in 1985 with a huge, blocky headline declaring the "Energy Crisis Ended," then reveals the real hero is a new fruit snack. The pitch speaks to busy, active shoppers who wanted something quick and healthy to tuck into a lunch bag or gym tote. Cans of raisins flank the new packs, while a burst graphic points readers to the granola-bar aisle. The graphic type and packaging design are very much a product of the 1980s snack boom.

• Six snack packs per box pictured with spilled fruit pieces
• Companion cans of yogurt raisins and raisins appear beside the box
• Closing line calls it "A powerful good snack"
• Measures approximately: 8" x 11"