Dakota Smith Eyewear Translucent Retro Sunglasses Emblem Print Ad 1997 1990s

Dakota Smith stacks four translucent oval sunglasses in pink, champagne, tangerine and lavender, each with a gold eagle emblem on the temple, like candy-colored jewelry on a white page. The playful composition shows the brand pushing eyewear as a fashion accessory instead of a medical necessity, a shift that took off in the 1990s. The line is engineered for prescription use and sold through fine eyecare retailers, so the glamour comes with practicality. This 1997 page sums up the rounded, retro-futurist shades trend.

• Model #1283 is credited in small type along the edge
• A toll-free number, 1-800-66-DAKOTA, is listed for finding retailers
• Soft-focus layering of lenses makes a cheerful accent for a dressing room or craft room
• Measures approximately: 8" x 11"