Crystal Light Hydration "Pump It Up" Electrolytes Drink Print Ad 2007 2000s
Crystal Light Hydration wants drinking fluids to feel like turning up the music on a hot day, and this 2007 ad drenches the whole page in glowing yellow splashes with a hot-pink "pump it up" headline. The cool-beat comparison sells electrolytes and B vitamins as a quick energy surge. Bright, bubbly color and sunny optimism define the 2000s wellness-beverage look. This listing is for the original paper ad only, not the drink.
- Copy calls it one of three enhanced drinks, shown as a bottle and an on-the-go powder box
- Lightly Lemon box and a rosy bottle sit at the lower right
- Bold lemony field makes a cheerful display in a kitchen or bar cart
- Measures approximately: 8" x 11"
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