Covergirl Fantastic Lash Mascara Fan of Lashes Easy Breezy Print Ad 2004 2000s
Covergirl wants lashes to feel like an effortless flourish, and this 2004 ad makes the point with a tight close-up and a folding fan fluttering beside the model's cheek. The headline "fan of lashes" is the whole idea: a brush that spreads each lash into a full, dramatic sweep. The warm backdrop and the brand's "easy breezy beautiful" slogan aim at everyday women who want glamour without fuss. It is a bright snapshot of mid-2000s drugstore beauty marketing.
- Lash-fanning brush and TruBlend promise explained in the small print
- Mascara tube shown standing against the folded fan
- Large logo across the top makes the page easy to spot in a binder
- Measures approximately: 8" x 11"
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