CoverGirl Drew Barrymore Glam for Less Mascara Print Ad 2009 2000s
CoverGirl wants shoppers to believe luxury glamour no longer needs a luxury budget, and actress Drew Barrymore sells the idea with a glowing, golden close-up. A cheat sheet pairs high-end mascaras with their budget-friendly twins right beside her bare shoulder. Wavy copper hair and a gold chandelier earring lend the page a red-carpet warmth. It captures the value-minded beauty marketing of 2009, when recession-era spenders still wanted a taste of the good life.
- Slogan "Why give up the glam? Just get it for less!" carries the pitch
- LashBlast, LashExact and VolumeExact tubes lined up in a colorful row
- Aimed at makeup fans who love designer names but watch their spending
- Measures approximately: 8" x 11"
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