Coty Cremestick Lipstick Alice Pearce Joey Heatherton Print Ad 1966 1960s (2pgs)
This 1966 two-page Coty ad uses a playful "Before/After" transformation gimmick, showing actress Alice Pearce applying Cremestick lipstick on the left page and singer/actress Joey Heatherton on the right, promoting Coty's moisturizing, non-greasy lipstick formula.
- This listing was carefully removed from a magazine as a two-page spread; the image may not line up exact
- Bold "BEFORE" and "AFTER" headline typography anchors the comedic transformation concept
- Names actress Alice Pearce and entertainer Joey Heatherton directly in the ad's own copy
- Lipstick shade lineup includes Poppy Love, Pink Me Up, Wet Apricot, and Sun Shimmer Glosser
- A fun, celebrity-driven piece for collectors of vintage cosmetics advertising
- Measure approximately 8 x 11 inches, per page
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