This 1988 Close-Up ad zooms in tight on two faces nearly touching in a kiss, red lipstick and a bare shoulder catching the warm light, with the line "Tartar isn't sexy" tucked between them. The dramatic, sultry close-up crop is a bold, romance-driven approach to toothpaste advertising.

• Extreme close-up framing puts red lipstick and a near-kiss front and center
• Bare shoulder and soft lighting give the shot a sultry, romantic mood
• New Close-Up Tartar Control Paste tube and box shown in the lower corner
• Copy promises tartar prevention plus fluoride protection and fresher breath
• A striking, unconventional approach to late-80s toothpaste advertising
• Measure approximately 8 x 11 inches