Clairol Final Net "Style It. Hold It." Big Hair Print Ad 1985 1980s

Clairol turns a hairspray ad into a bold mixed-media collage, with torn paper, gilded frames and a fiery-haired model peering over her shoulder. The headline orders readers to style it and hold it, setting up the pump's promise of sleeking, sculpting and shaping with strong hold. A step-by-step "Romantic Setting" guide, complete with a sketched hairstyle, shows readers how to get the look at home. It is a perfect example of 1980s big hair culture, where volume, curls and teasing were the whole point.

• Pump spray pictured with its concentrated formula claim
• Tagline says a little goes a long, long way
• Finger-comb, pin and tease tips printed in a numbered how-to
• Measures approximately: 8" x 11"