A 1981 Celestial Seasonings ad, "A soothing tea for a nervous world," built around the brand's storybook bear mascot and a steaming cup of Sleepytime Herb Tea balanced on the box. The soft, illustrated bear ties directly into the tea's cozy, no-caffeine positioning.

• Steaming teacup and saucer balanced atop the green Sleepytime tea box
• Illustrated bear mascot shown relaxing fireside in a nightcap and robe
• Copy highlights chamomile, lemon grass, rosebuds, and orange blossoms
• Box notes 24 tea bags per box with absolutely no caffeine
• Copy points readers to the tea or natural food aisle for the full line
• Measure approximately 8 x 11 inches