Joe Cool, the Camel mascot, stars in this bright 1988 Camel Filters ad wearing a leather bomber jacket and pilot cap with his flight helmet under one arm. Behind him a blonde woman with big hair, aviator sunglasses and a red jacket looks on while two fighter jets streak across a blue sky.

• Big "Smooth character." headline in sunny yellow lettering
• Joe Cool in aviator gear with squadron patches and a cigarette in his smile
• Blonde woman in a red jacket and sunglasses adds that 80s attitude
• Two fighter jets and an open pack of Camel Filters complete the scene
• A must-have for Joe Cool and Camel advertising collectors, paper ad only, not the cigarettes
• Measures approximately: 8" x 11"